The Wild West of College Sports Sponsorships: Are Donor Collectives Helping or Hurting?
The Rise of Donor Collectives and new meaning of 501(c) organizations
Table of Contents:
- The Rise of Donor Collectives in College Sports
- The Benefits and Drawbacks of Donor Collectives
- Key Statistics on Donor Collectives and Athlete Sponsorships
- The Rules (Or Lack Thereof) Around Donor Collectives
- The Future of College Sports Sponsorships
- Conclusion and Lingering Questions
The Rise of Donor Collectives in College Sports
College sports are big business, with the top teams generating millions in revenue each year. But until recently, the athletes themselves saw little of that money due to strict NCAA rules prohibiting payment. Now, with new policies allowing athletes to profit off their name, image and likeness (NIL), donor collectives have emerged as a popular way for fans and boosters to funnel money to college players.
